The InTheFieldONLINE, from Erik Sundelöf, is a great weblog that all curious or interested in social software should read at least from time to time.
Here is a small bite from it:
Social entrepreneurship is basically to create a social impact on different communities, but how are these communities really reacting to entrepreneurial solutions, and especially new technology? For any social enterprise it is crucial to understand the audience and even more important to understand how they will react to exposure to a new technology. I talked to a friend about another thing, and he sent me a link to a manuscript of a speech “A Group Is Its Own Worst Enemy” that Clay Shirky held at Social Software at the O’Reilly Emerging Technology conference in Santa Clara on April 24, 2003.
from “Group will destruct in 3 2 1 …”, Social communities, Erik Sundelöf, November 16, 2005
Read it all because it is very interesting. Meanwhile, I let here his conclusion for this:
Listen to the users and define their needs, but also realise and bear in mind that exposing them to a solution might change the behaviour. The key here is to interrupt the real social fabric as little as possible, and the change of behaviour of the community will be minimized. By this you are at least increasing your possibilities to success.
Curiosly, this is somewhat similar to what you should look when you talk about Usability.
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